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Yet ominous changes loom. Deregulation and the rise of offshore betting
have cut racing revenues in Britain and Ireland. The prize money that
gambling levies pay for has plummeted, sometimes below the levels of the
1980s. Last year’s total pot was only £94m ($150m), down from £104m in
2006. The winner of Britain’s most famous flat race, the Epsom Derby,
gained a miserly £751,408 this year. Relative to the cost of owning and
training a horse (around £25,000 annually) British prize money is now
conspicuously low, despite the new Champions Day bounty.The recession leaves owners and trainers short of money, too. The number
of thoroughbred foals born in the British Isles has dropped from 18,472
in 2007 to 11,392 in 2011, and the average number of horses in training
dropped by 3.2% last year. In Britain and America gamblers increasingly
prefer other sports and online gaming. Race-betting in America was
$11.4 billion in 2010, a drop of 22% from 2007, and counts as a “narrow
interest,” says Chris Bell, who used to run Ladbrokes, a big betting
firm
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